Agriculture is about people. People talk all the time, but not always about the right stuff! The most effective way to find solutions to the challenges of farming, is to get people talking – about agriculture, and the solutions, rather than only the challenges.
At the heart of agricultural development is changing people’s behavior. In rural Malawi, agriculture has traditionally been founded on strong beliefs. “We must all work harder” is the common answer to what needs to be done. Furthermore, most interventions are age-old linear approaches, being slow and often ineffective. No one dances when the music is no good!
But, they ask, what are the alternatives? Full article here